Whenever we think about a team’s fan base, the question of loyalty and following arises. Smart teams view the issue of fan engagement in pragmatic and strategic terms. Using social media, they encourage and engage their fans, they make it fun, they build fan relationships, and they sell.
http://www.forbes.com/sites/markfidelman/2015/08/19/major-league-baseballs-mets-have-the-most-social-fans/
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